Fragrance
Fragrance Division
Fragrance Division
Seoul F&F Fragrance Division’s main objective is to engage
people’s senses with delightful scents from daily products by
introducing new fragrances and matching target products.

Beautiful Cosmetics
We believe that beauty is expressed not only through visuality, but also through scents that stimulate emotions and memories. Therefore, the Fragrance Division attributes artistic and passionate beauty to diverse forms of cosmetics and personal care products. In specific, we design distinctive scents that align with each product’s functional aspects. Simultaneously, in order to complement various products’ functional features in the most appropriate ways, we focus on how scents last through time and transmit through space, providing each product with its own essence and individuality.
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COSMETICS
COSMETICS
Lip Care
Perfume
Skin Care
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PERSONAL CARE
PERSONAL CARE
Body Lotion
Body Wash
Hair Dye
Shampoo
Soap
Treatment
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Functional Products
Functional Products
Allergen Free
Eco-friendly Product
Essential Oil (Natural)
EWG Fragrance
COSMETICS
Lip Care
Perfume
Skin Care
PERSONAL CARE
Body Lotion
Body Wash
Hair Dye
Shampoo
Soap
Treatment
Functional Products
Allergen Free
Eco-friendly Product
Essential Oil (Natural)
EWG Fragrance