Fragrance

Fragrance Division

Fragrance Division

Seoul F&F Fragrance Division’s main objective is to engage
people’s senses with delightful scents from daily products by
introducing new fragrances and matching target products.

Beautiful Cosmetics

We believe that beauty is expressed not only through visuality, but also through scents that stimulate emotions and memories. Therefore, the Fragrance Division attributes artistic and passionate beauty to diverse forms of cosmetics and personal care products. In specific, we design distinctive scents that align with each product’s functional aspects. Simultaneously, in order to complement various products’ functional features in the most appropriate ways, we focus on how scents last through time and transmit through space, providing each product with its own essence and individuality.

  • COSMETICS
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    COSMETICS

    COSMETICS

    • Lip Care

    • Perfume

    • Skin Care

  • PERSONAL CARE
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    PERSONAL CARE

    PERSONAL CARE

    • Body Lotion

    • Body Wash

    • Hair Dye

    • Shampoo

    • Soap

    • Treatment

  • Functional Products
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    Functional Products

    Functional Products

    • Allergen Free

    • Eco-friendly Product

    • Essential Oil (Natural)

    • EWG Fragrance

COSMETICS

  • Lip Care

  • Perfume

  • Skin Care

PERSONAL CARE

  • Body Lotion

  • Body Wash

  • Hair Dye

  • Shampoo

  • Soap

  • Treatment

Functional Products

  • Allergen Free

  • Eco-friendly Product

  • Essential Oil (Natural)

  • EWG Fragrance